Evaluation - Who would be the audience for our product?

The target audience for our film will be teenagers to young adults between 15-21, and the gender will be male and female. The reason we have chosen the specific age range is because most of them will be students in schools, colleges, or universities meaning they will want to do something on Saturdays and the cinema is the first option and because the cinema is affordable it is always the chosen option. With cinemas pricing tickets for £9.20 and many students getting money from parents, the cinema becomes the cheapest option for them. the other reason for the specific age is because with the certificate being a 15 we can then include more gore or more blood into the film making The Waking Hour more of a horror genre. When we had said that our audience will be teenager between 15-21 and male and female the feedback we got was generally they agreed with our age because they also felt that the horror genre is primarily consumed by teenagers.

Occupation: Brand E - Students/Part time employees

Income: Medium