Evaluation - What kind of media institutions might distribute your media product and why?

Choosing the right media institution is important because choosing an institution that only deals with romance genre limits what they can do with a horror genre. So I believe we have to go for a institution that has done horror films in the past and I believe that Lionsgate is the perfect institution for our horror film. Lionsgate has dealt with similar genre films such as the famous Saw trilogy. Saw started as a small film because of the low budget they had with only $1.2 million and Lionsgate helped to distribute the film even though it was not a big blockbuster, meaning our film can also be distributed by Lionsgate. Saw got turned into a huge franchise and trilogy, with Lionsgate my groups film The Waking Hour can also be turned into a trilogy. The reason Lionsgate will distribute The Waking Hour is because  they sometimes take the horror genre with low budget such as American Psycho($7,000,000) and My Bloody Valentine($15,000,000) and make them gross a lot of money. Lionsgate distribute different types of films which means they have more connections than other institution, which means they can distribute The Waking Hour to different cinemas across America.