"These cards were the responsibility of the lettering artist, who collaborated with the scriptwriter and director to create narrative continuity so that audiences could follow what they were seeing".
The cards had to be express what the film was going to be about. they obviously did this by writing the films title by a lettering artist and what was said helped the audience know what film they were watching.
" we see the emergence of typography that seeks to match letterforms with the subject matter"
this breakthrough meant that genres can be identified by the audience because of the way the words were written. this breakthrough is still used by directors today such as Quentin Tarantino.
“Humorous Phases of Funny Faces” (1906) Not only is it one of the first animated films, it is among the first to feature an animated opening title, making it a precursor of the modern title sequence"
this became the benchmark for other animated title openings. this title opening also became a founding father of animated title openings.
"The concept of score visualization first conceived by Oskar Fischinger in his film “Studies” anticipates the effects created by Saul Bass in “The Man With the Golden Arm” (1955) and later by Susan Bradley in “Monsters, Inc” (2001)"
this paved the way for title openings to be more fascinating by using the pictures and music to combine. the movements of the pictures are synced with the music to create a rhythm in the title opening.
"Breakthrough ideas in titling, such as timing the typography to interact with metaphorical imagery or to create its own world, were largely innovations that came from outsiders to the Hollywood studio system".
this method was famously used in the James Bond movies and it gives the title opening more of its own identity to a film. the method also bring the creative side to the title openings.
No comments:
Post a Comment